Why does local SEO take time?

Introduction

SEO is the backbone of many local businesses, it generates leads, builds trust for the business and much more. For some businesses it is the only marketing they need to operate.

When it's established, having a strong presence on search engines is incredibly powerful although the road to that point is often very bumpy.

This blog explains why things take time and AutoEdge solutions way to combat the issue.

Onboarding…

You finally took the step towards online success, you invested in a reliable agency or freelancer and your SEO journey has begun.

The onboarding call is going well & you are looking forward to the freedom that SEO will provide to your business. At the end of the call you begin discussing projections, you find out that results will only be effective after 3-6 months.

This news crushes you as you needed new leads yesterday… you consider dropping the contract all together but soon realise this is the industry standard.

If you are with a quality agency they will be completely honest about this & there will be no false promises.

Why is it like this?

SEO is an organic form of marketing, a good way to look at it is:

SEO = buying tomato seeds

Paid ads etc = buying a packet of tomato's

This means SEO is going to take time, it needs to grow & blossom into the powerful marketing strategy that it is. Search engines like Google need to trust your business before they rank you #1, so your business needs to earn that spot the hard way- through building trust.

We build trust on Google by creating content that answers common questions, having good reviews on their platform, finding links from already trusted sites and much more.

Why You Need It

Local SEO & others forms of organic marketing are the best ways to build trust with potential customers, this is because unlike paid advertising, Google or other platforms believe you deserve one of the top spots. As consumers trust Google they naturally trust you also.

Conclusion

In conclusion SEO is a slow burner, but that doesn't mean it should be over looked. SEO is a great way to build trust & authority so we believe it should be a part of every local businesses marketing strategy.